When considering the sale of your home, there is much more to consider than just the name on the sign in your yard. You should consider the attention to detail when it comes to pricing, photography, marketing, and communication during the time that your home is listed. Below is an outline of my process for listing a property for sale:
Price – Although most agents simply rely on a Comparative Market Analysis (CMA) to price your property, I take it a step further to make sure you don’t leave any money on the table. Evaluating current market data in terms of current supply and demand to determine your position in the market ensures that your home is priced at market. My pricing system also includes doing a CMA two or three different ways depending on if the property is in a housing development or if the house is on acreage or waterfront. I also check other sources for pricing such as Realist or our local title company. We will review pricing every three weeks to make sure we continue to be priced at market. My goal is to get your home sold as quickly as possible for as much money as possible.
Photography – Since 92% of buyers are searching for homes online, it is imperative that they are attracted to your home before they ever walk in the door. I have taken the time to learn what it takes to photograph a home – from utilizing natural and enhanced light to creating warm and inviting spaces.
Print Marketing – Although buyers may be searching online, they still drive by homes for sale and want something tangible. Interestingly, 6% of buyers indicate the first step they took in searching for a home was driving through neighborhoods, 48% of buyers indicate a yard sign is a source of information they relied on in the home search process, 9% of buyers found the home they eventually purchased via a yard sign, while 6% found the home through a friend, relative, or neighbor.
Therefore, print marketing such as beautiful house flyers, just listed cards, and special feature cards are part of my marketing repertoire. Additionally, I send information on my listings to my robust client database. You never know who may be looking for a house just like yours!
Online Marketing – Great photography is just the beginning of getting your home noticed online. I syndicate out my listings to xx websites that buyers are using all across the web – from Zillow and Trulia to Yahoo Real Estate, Vast, and HGTV’s Frontdoor.
Communication – Throughout your listing, I will keep you up-to-date on my marketing efforts, any showings, and feedback from those showings. I am in touch at the beginning of each week to review any showings that occurred on the weekend.
Stats from National Association of REALTORS® 2014 Profile of Home Buyers and Sellers
Tips for Getting Started:
One of the steps in selling your home quickly and at market price is in making it “show time ready”. Depending on your home, this may take as little as a weekend or several weeks. I even encourage sellers who are a year away from selling to tackle this list – as you will enjoy your home more while you are still in it! Make a list of the items in your home that aren’t working and make a plan to fix these items so you can spend more time enjoying the fixes instead of just doing them for the benefit of the next homeowner.
Here are some common and inexpensive changes homeowners can make:
- Touch up paint or repainting spaces in neutral colors to appeal to a wider pool of buyers
- Give your home a though cleaning
- Oil door hinges, tighten door knobs
- Have carpets professionally cleaned, or replaced if damaged
- Repair dripping faucets and leaky toilets
- Replace all burned out light bulbs and clean all light fixtures
- Repair defective light switches
- Trim hedges and weed gardens
- Paint, fix or wash railings, steps, storm windows, screens and doors
- Clean out the gutters
- Wash the windows
- Tidy up the garage
- Paint, wash and fix garage doors and windows
- Define a role for each space (such as an office, guest room, etc.) and make sure the space has the right furniture (and the right fit furniture) so potential Buyers can understand the possibilities for each space.
- Address any deferred maintenance
In terms of deferred maintenance, address items such as the roof and siding (making sure these are in good repair with no leaks or missing pieces), make sure the insulation and crawlspaces are in good shape under the house, clean the decks and driveway of any mildew and excess dirt, make sure the heating and cooling units have been serviced recently, and the plumbing has no issues.
This is just a quick list. I recommend going through each inch of your home to make sure there are no obvious issues which could alarm a buyer or be an issue during the inspection.